It’s Not a Beer, It’s a Cold Snack
Over the weekend, I had the privilege of seeing an outstanding Celtic rock band called “Gaelic Storm” at the Babcock Theater. At the concert, I was introduced to a beverage called a “Montucky Cold Snack”.
At first, I thought it was some type of Moscow Mule mixed drink. Instead, I learned that it’s not a mixed drink or a beer, but rather a “cold snack”. And what a tasty beer flavored snack it is. This classic example of marketing genius must be a god send to married guys. Next time the better half is bustin’ your beans about your beer consumption, you can honestly tell her that you’re just having a snack.
During the show, someone passed a Montucky Cold Snack to the singer of the band. He was so impressed by the concept of a cold snack, he actually posted a message about it on the official Gaelic Storm Facebook page, saying, “Half time at our first Montana show. A gentleman in the audience bought us a ‘Montucky COLD SNACK!’ Think it might be our favorite ‘snack’ ever!” At the moment, 433 people have liked that post and 14 folks shared their status.