‘John Lennon,’ ‘Kurt Cobain’ Appear in New Beer Commercial
Bavaria Radler haven’t gone to the extent of reconstructing the stars’ iconic images with technology the way recent ads have done with the likes of Marylin Monroe and Audrey Hepburn, but their use of models resembling famous dead people to sell adult beverages does tread on a slippery slope.
The setting is a lovely, private beach getaway that is, apparently, inhabited by dead celebrities. And they’re all getting tanked! We see “Elvis” hanging out on the beach checking out the waitress who brings him a bottle, while it appears that “Marylin Monroe” is rubbing suntan lotion on “Tupac Shakur.” Meanwhile, someone pretty clearly resembling Lennon is ordering drinks for he and his pal “Cobain.”
We get the concept — supposedly dead stars attempting to preserve their anonymous lives — and it’s clearly a play on all the myths and conspiracy theories about Elvis and Tupac still being alive. But even ignoring any general moral questions about using dead celebrities to endorse any given product, when you realize that one of these stars died on the toilet, one overdosed on pills, and the other three were shot dead — one in a suicide — it only makes the whole thing even weirder. This note’s for you, indeed.