Montana Has Inspired A New Sub Group… The Lumbersexual

The metrosexual is so 5 minutes ago. Since (heterosexual) men do most things to impress women it seems it was inevitable that the metrosexual would be a dying breed. After all, what woman would want to be swept off of her feet by someone whose morning routine (plucking eyebrows, moussing their hair and moisturizing their skin) is roughly the same as theirs is? These guys needed to find a new look to attract the babes.

Enter the "Lumbersexual"... men with fully grown beards, flannel shirts and handmade leather boots. We're talking about guys who've never swung an axe, built anything and likely have never spent a day in the woods. However the style is becoming so popular that Carhartt, the U.S. based company that has focused on work clothes for real men since 1889, has seen their annual revenue grow from $466 million in 2010 to $555 million in 2014 (according to Forbes.com) thanks to trend setters like Hugh Jackman who was ranked #1 on Ranker.com's list of the "Hottest Celebrity Lumbersexuals".

Even my wife suggested that I grow out my beard in reference to the growing trend. Thanks but no thanks. She said "fake it 'til you make it" but chances are I'll never chop a cord of firewood and I'm perfectly comfortable in my T-shirts, jeans and baseball caps. If I ever start wearing flannel shirts, boots and a Grizzly Adams beard it'll be because I've decided to live off the land or I've been marooned on an island like Tom Hanks in Castaway... unless of course they start a buy one get one free night for Lumbersexuals at Angry Hanks!