Contact Us

Njoy Electronic Cigarette Commercial – What’s the Song?

Atlantic Records

Switching from tobacco to a smokeless cigarette can be a lot like losing your virginity. Or so suggests a new commercial for Njoy Electronic Cigarettes, which uses Foreigner‘s classic, ‘Feels Like the First Time.’

As a handsome, stubbly man puffs away, the narrator asks, “You know what the most amazing thing about this cigarette is?” Then, Lou Gramm’s powerful voice belts out the song’s chorus. “It isn’t one,” the narrator continues. Electronic cigarettes do not use tobacco, but rather a mixture of compounds that supposedly give the feel and taste of traditional cigarettes.

The strangest thing about the commercial is seeing somebody smoking and it’s not an episode of ‘Mad Men.’ It’s similar to when non-alcoholic beer first arrived on the scene, with ads that featured people actually drinking instead of pouring or holding the beverage. Tobacco cigarette advertisements have been banned from the airwaves since 1971.

Released in 1977, ‘Feels Like the First Time’ was Foreigner’s debut single. It reached No. 4 on the Billboard Hot 100, the first of the nine Top Ten singles they would have between 1977 and 1988.

Next: Foreigner -- Top 100 Classic Rock Songs

Watch the Njoy Electronic Cigarettes Ad Featuring Foreigner’s ‘Feels Like the First Time’

Best of 103.7 The Hawk

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Rockaholics quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Rockaholics contests, events, coupons, presales, and much more delivered to you for FREE.