KMHK: The Classic Rock Station » Mascot http://kmhk.com Classic Rock That Really Rocks Thu, 23 May 2013 05:34:08 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Burger King Kills Its King http://kmhk.com/burger-king-kills-its-king/ http://kmhk.com/burger-king-kills-its-king/#comments Sat, 20 Aug 2011 18:04:45 +0000 Chip Sandalwood http://thefw.com/?p=29278 Burger democratists, rejoice: As of this weekend, the creepy Burger King mascot, “the King,”  is officially dead.

Concurrent with the release of the guacamole topped California Whopper, Burger King’s new advertising agency of record McGarryBowen has dethroned the edgy monarch in favor of an approach based on health and freshness.

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