The Most Interesting Man in Montana
I don't always drink beer, and even if I was in Mexico, I wouldn't drink Dos Equis. However, their "Most Interesting Man in the World" series is one of the best advertising campaigns in recent memory. In another stroke of brilliance, the Dos Equis Facebook page just came up with a great way to show the world how interesting you are.
Here's the link to the Legend of Rick Roddam, which isn't really that legendary to be honest. You can also make your own Legend video, customized with your own photos and your choice of narration. If you have some time to kill, check it out. And stay thirsty, my friends.