The year was 1970, and out at a remote cottage in Wales known as Bron-Yr-Aur, Led Zeppelin was hard at work on “Led Zeppelin III.”  It was in this setting that Zeppelin developed their acoustic and folk sounds, marking an important milestone in the band’s history.


Although the original album art may be hard to find now, it was certainly unique, featuring an assortment of random images and a round cover that when spun in a circle revealed members of the band in holes cut in the front sleeve.  Listen to Sam Talkington explain how this crazy artwork was developed, as well as a hidden message that can be found on the original pressings of the album.