Visit Billings, the tourism brand in Montana comprised of the Billings Tourism Business Improvement District and the Billings Convention and Visitors Bureau... managed by the Billings Chamber of Commerce... announced they have been awarded "Marketing Campaign of the Year" at the 2024 Montana Governor's Conference on Tourism.

What's The Award For?

The award recognized Visit Billings for their "Outsiders" campaign, which "celebrates people who embrace pure, unencumbered Montana in all its forms".


For example:

  • Rock Walls
  • Mighty rivers
  • Mountains Stretching Into Our Big Blue Sky
  • People Who Crave Boldness and Authenticity

The "Outsiders" campaign was authorized by the 3rd party creative agency, Sunshine & Bourbon, and executed by media agency Goodway Group for Visit Billings.

Visit Billings went on to share more about how this campaign ties into existing ones:

The campaign aligns with the Visit Billings brand, Forge Your Own Path, encouraging visitors to explore without limits. The campaign drove an increase in awareness, measured by website visitation and paid media conversion, as well as traveler visitation, measured by hotel room demand.

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Aly Eggart, Leisure Marketing Director for Visit Billings, had this to share:

Welcoming and encouraging visitors to embrace Billings' uniqueness and authenticity in a way that is also personal to them is really what being an Outsider is all about. We are thrilled to be recognized by the state for this campaign that embodies the spirit of our destination.

Learn more about Visit Billings, and the campaigns they are putting together to bring tourism to the Billings area, below.

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