YETI Buys MYSTERY RANCH in Bozeman, Montana
In a move shaking the outdoor gear industry, YETI, known for its premium coolers and drinkware, announced today the acquisition of Bozeman-based MYSTERY RANCH, a leader in durable backpacks.
Founded in 2000, MYSTERY RANCH has garnered acclaim for its high-performance packs favored by adventurers and professionals alike. While facing recent challenges like inventory oversupply and a tough wholesale market, the company remains deeply rooted in Bozeman and boasts a loyal following.
YETI President Matt Reintjes expressed enthusiasm for the deal, highlighting MYSTERY RANCH's "reputation within the most demanding communities" and "obsession with quality," aligning perfectly with their brand values. He sees the acquisition as a natural fit, expanding their offerings and connecting with new customer segments.
The press release assured continued operations in Bozeman for MYSTERY RANCH and its team while integrating with YETI over the coming months. This strategic move signals a significant consolidation in the outdoor gear market, potentially shaping the future for both companies and their dedicated customers.
What Does MYSTERY RANCH Offer?
As I had never heard of this company, I took a deep dive and realized they build specialized gear for hunters, military members, firemen, outdoorsmen, and more. Ranging from Backpacks (hence the company name) to shirts, hats, specialized packs for specialized gear and so much more.
You can learn more about MYSTERY RANCH at the button below!
What are your thoughts?
Do you think a big company like YETI will respect the Montana way? Or will YETI fold this company into their own, and make the Bozeman location disappear (as what happened after a few years to Dots Pretzels in North Dakota)? Let us know on App Chat or on Facebook!
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Gallery Credit: Derek Wolf