Softies:  Enemy of the low-carb diet and hero to the ice cream lovers in Billings.  Not too many tiny, seasonal businesses survive for more than half a century, but Softies is one of the sweet exceptions.

My guess is that unless you are over 60 years old, you won't remember how old you were when you had your first taste of Softies (assuming you grew up here that is).  So, here is an easier question:  What's your favorite Softies treat?  In true Montana fashion, I go for the cow.

For the record, this is not an ad or any type of paid endorsement, I'm just a fan.  Softies has lots of fans.