Given the fact that a lot of the people I know still call the Crowne Plaza "The Sheraton", the recent re-branding from Crowne Plaza to Double Tree will likely not have a huge impact on the city. However, in the interest of keeping everyone informed, I thought I'd pass along what I saw today. In addition to the Crowne Plaza sign coming down, the small Double Tree sign was laid out on the ground and I'm assuming will be affixed to the front of the building by tomorrow.


As for the big sign on top, I'm not sure when that is happening, but at some point, Billings' second tallest building will get a bit of a face lift.