Checking Twitter today I was curious to see why #SouthDakota was trending. What is going on with our neighbors to the southeast, I wondered? It turns out they have a new $500,000 anti-meth campaign that is causing some people to scratch their heads. It's called "South Dakota, We're On Meth".

The campaign (which will be featured in print, tv, billboards, etc.) shows a number of different "normal" looking people that are apparently on meth? Including a kind looking grandpa? The high school football team, a hipster at the coffee shop and some lady that could be my mom?

Well played with the wordplay, South Dakota.



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