Um, yes. You heard me right. The latest social media trend is to raise awareness for breast cancer by holding a Coke between your boobs.

Much like last year's mass wet T-shirt contest, the Ice Bucket Challenge, this viral video campaign is sure to raise eyebrows, and a lot of money for charity.

Coca-Cola and the Breast Cancer Foundation say they have nothing to do with the campaign but that shouldn't stop you from throwing off your shirt to squeeze a cold Coke betwixt your ta-tas and post it to the Facebook Page!

I know a few men that could pull this off. Thank all that is holy, those pictures have yet to be posted. But, you know it's only a mater of time.

Here are a few examples of what you may find as you do your daily charity browsing on the interwebs:

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