For the first time in nearly 40 years, Budweiser will not be advertising its iconic brand.

The last time Anheuser-Busch skipped out on advertising their biggest brand was when they used all of their Super Bowl air time to introduce the world to a little beer called Bud Light.

Over the years, Super Bowl viewers have looked forward to the highly-anticipated ads from Budweiser. From talking frogs to Clydesdales—and who could forget grown men yelling "Whassup!"—Budweiser has given us ads that are just as iconic as their overall brand. Their decision to forego a Super Bowl ad this year echoes the caution that we've seen other iconic brands (Coke, Pepsi, etc.) taking as we approach the first-ever Super Bowl in the COVID era.

Anheuser-Busch will still run ads for Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic Seltzer—their brands that appeal to younger viewers. The money they would have spent on their Budweiser brand will instead be donated to coronavirus vaccination awareness efforts.

The move comes after Pepsi Co. made the call to hold back on their largest brand as well, while others like Coke have decided to sit out of the Super Bowl ads altogether.

Get the full story here via ABC News.

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